Text messaging, streaming video and instant Web access to race
results will set the pace through interactive technology
features for participants and fans alike at the 2005 HP Houston
Marathon Jan. 16.Friends and family of participating runners again can use the HP
Athlete Tracking System for the 2005 HP Houston Marathon, Aramco
Houston Half Marathon and the Houston Press 5K. The system will
deliver updates on runners' progress through text message/email
alerts to personal computers, cellular phones, personal digital
assistants or hand-held computers. Runners can register friends
and family members on the event Web site,
www.hphoustonmarathon.com, to receive updates each time a runner
crosses a specified checkpoint along the course.
After the race, runners can compare their performance to the
field using HP Graphic Results, an added enhancement this year.
Runners can log on to the event Web site to review results and
split times, and compare results through dynamic graphics and
course displays.
"This is a new way for participants to measure their race
against other runners and get instant access to results," said
Michael Gnoinski, technology committee chairman of the HP
Houston Marathon. "We piloted the technology last year and
received more than 80,000 page views during the week following
the race. It's an innovative way for runners to review their
race."
Also new this year is streaming video of the finish line. A
link to a live video feed will be available on the HP Athlete
Tracking page of the marathon Web site throughout the race. This
feature will allow out-of-town friends and family to now "see"
their runner cross the finish line.
In addition, the event Web site will offer real-time commentary
on how the elite men's and women's races are unfolding in both
the marathon and half marathon. Race updates will be posted
every 15 minutes to allow fans to follow the race.
"Technology, and the benefits it provides to both our
participants and the fans of our race, is an important part of
the HP Houston Marathon experience," said race director Brant
Kotch. "We believe these interactive race features are key
elements of what makes our event special."
Technology also benefits the event's "Run for a Reason"
program. Runners can us the online donation capability - first
debuted last year on the event Web site - to help solicit
support. Donations are up 30 percent this year compared to this
time in 2003.